Why bother with information? Always for the same reasons.

If you substitute the appropriate noun for ‘company’ this applied in Plato’s time, in Machiavelli’s time, and today:

“Information should be seen as a means to reduce uncertainty in a [way]… which contributes to the successful pursuit of the company’s objectives.”

J.J. de Jong said this to me in September 1977. While the technical ways we obtain and process information have changed immensely, the goal is still very much what he said.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: